A custom flag can be one of the best ways to advertise. It’s unique so it will get the attention of consumers. And, it’s close to the business so anyone who is intrigued by the flag’s message can easily stop in. But, creating a flag can be hard if you don’t know how. There are several things that need to be considered.
The most basic factor to consider when designing your flag is its shape. Advertising flags come in several interesting shapes to help draw attention. None of them are the rectangular shape you’d expect when envisioning a state or country flag. There is a rectangle but it’s thin and tall, similar to the more interesting flag shapes. The other common flag shapes, teardrop and feather, may look more unique but they also taper off at one or both ends, making it difficult to use all the space effectively. You have to choose between being able to utilize all the space and having a more unique shape.
Once you have a shape, you need to begin the real work. The most important part of a flag is the text. Thankfully, it’s also easy to decide what word or words to put on your flag. You need to get your message across in the most concise way possible. Limit yourself to just a word or two. If you’re having a sale, that’s exactly what the flag should say.
If you choose to include an image, using your logo is your best bet. Since words are the focus of the flag, the image will end up being small. If you choose a detailed image, the details will get lost when the image is sized to fit the flag. However, a well-made logo is designed with being used on small spaces in mind. So, the image should still be recognizable when it’s small.
Choosing to put your logo on your custom flag guarantees you have part of your color scheme figured out. You should keep the logo its usual color and the text should match it. If your logo is associated with a particular background color, use that color. If it’s not, make sure you pick a color that looks good with it. If you’re not using your logo, it may be a good idea to use a color that’s associated with your business in some other way.
If you take things one step at a time, you can create a great custom flag.