You don’t have to be tech-savvy to give your small business the tech boost it needs. Here are 3 tech tools that are very user friendly.
The first tech tool that can help your business grow is email marketing. This can be a great way to gain new customers, or promote the loyalty of existing ones. Companies like Mail Chimp and Constant Contact provide very user friendly platforms. With hundreds of templates already designed for you, you can simply customize text and images, and you’re ready to go.
Email marketing can be used as often as you’d like. You could send out a monthly newsletter to keep customers engaged, a birthday reward for customers, or send out networking emails. The great thing about email marketing is that you can have hyperlinks directly to your website, social media, or more.
Speaking of social media, you should use it. Your business should have a presence online as well. More customers are shopping online than ever before. Studies have shown that even if customers plan to visit a brick and motor location, they will still research your business online before they visit in person.
Website hosting companies like WordPress have mobile friendly layouts, since most consumers browse the internet on their phone or tablet rather than a computer. Facebook, Twitter, LinkedIn, Snapchat, and Instagram are just a few examples of various social media platforms. You should research each one carefully and choose two or three that will be a good fit for your business. Most of them are very user friendly and offer suggestions on how to get the most out of their services for small businesses. Be sure that whichever you choose you keep it current and updated. Having a Facebook page with one post from two years ago is worse than having none at all.
While it is important to have a presence on the internet, you should also have the internet available at your location. If you have a storefront you should look into which broadband choices are right for you, and consider offering Wi-Fi to patrons if you encourage them to stay for a while, for businesses like cafes, B&Bs, and coffee shops.
The good news is that you don’t have to do the tech navigating on your own. You could look into a peer mentoring group which can provide advice on how best to get your tech working for your small business. You could also work with a local tech company to help you choose the right broadband choices for your business, and help you with any troubleshooting or assistance you may need in the future.